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🛹 Campaign Rollout Case Study: Mission Possible Mongu

Updated: 6 days ago

From Baltimore to Zambia: How We Helped a Zambian Skateboarding Phenom Rally Global Support in Just 3 Weeks



🌍 Client Snapshot


Meet WeSkate Mongu — a youth-led nonprofit based in Mongu, Zambia, founded by then-23-year-old skateboarding phenom and Mandela Washington Fellow, Johnny Kalenga. His mission? To empower the next generation through skateboarding, purpose, and play.


As Zambia geared up for its second-ever national skateboarding championship at Lukaba Hande — the country’s only skatepark, built by WeSkate and its supporters — Johnny was thousands of miles away in the U.S. wrapping up his Mandela Fellowship, determined to return with at least two skateboards to support the skaters competing.


With time running out, he partnered with a few mission-driven changemakers, including IEI Agency’s founder Tab Wolod, who stepped in to lead a fast-moving grassroots campaign that captured hearts, stories, and global support.


What Johnny did have? Heart. Hustle. And one bold dream:

To return home with something that would make his people proud.



🚧 Identifying the Challenge


Johnny was determined not to leave the States empty-handed. With the championship rapidly approaching, Johnny's ask was for 2 skateboards to take back with him.


Instead, we launched a campaign that ignited global generosity.


We had just 3 weeks to:

CLIENT CHALLENGES

  1. Rally awareness around a grassroots cause

  1. Drive urgent donations (gear + funds)

  1. Ensure everything landed in Zambia before the championship

No pressure, right?



Our Approach & Key Deliverables:


We didn’t just launch a fundraiser — we launched a movement.


Mission Possible Mongu, coined by social impact leader Paulo Gregory, was more than a name—it was a call to action. With just three weeks on the clock, we pulled together a grassroots campaign that made global waves.


✅ Campaign Strategy

Positioning: “WeSkate Mongu, a Zambian-Based Non-Profit Organization, Appeals for Urgent Support Ahead of Zambia's Nationwide Skateboarding Championship.” We mapped out a tight, high-impact 3-week rollout designed to stir hearts, drive urgency, and move people from scrolling to giving.


Here's what we rolled out:


🎥 Content Creation

  • Rolled out 20+ custom graphics, reels, and IG story drops

  • Built 2 campaign landing pages (donation hub + story page)

  • Wrote scroll-stopping captions + direct CTAs across all channels


We told a story people had to support.


🤝 Community Activation

  • Mobilized skaters from Baltimore, D.C., and beyond

  • Amplified Johnny’s journey to connect with U.S. + global audiences

  • Set up local donation drop sites for gear and supplies


Real people, real impact, real fast.


📦 Logistics & Delivery

  • Supported shipping coordination (gear, boards, and donations)

  • Created thank-you graphics and impact visuals post-campaign

  • Advised Johnny on how to keep the momentum going


We didn’t just help him show up—we helped him show out.


💥 Results That Rolled In Hard

In just 3 weeks, Johnny didn’t get 2 skateboards—He got a whole movement.

  • 💰 $1,500 USD + raised

  • 🛹 40+ skateboards donated (25 adult, 15 youth)

  • 👟 Dozens of shoes, helmets, and safety gear sent

  • 📲 1,000+ views/post on high-performing content

  • 🏁 100+ young skaters competed at the nationwide championship

  • 🌍 Built a cross-continental support network for the future


As A Result Of Working With Us, Our Client Experienced Big Wins:


✅ $1,500 raised in 3 weeks

✅ 40+ skateboards donated (25 adult, 15 youth)

✅ Dozens of new shoes, helmets, pads, and gear

✅ Reached 1,000+ views per post on high-performing content

✅ Tournament success with over 100 young skaters participating

✅ Lasting relationships with U.S.-based supporters



“I came to the U.S. hoping to take just two boards home—and left with a whole community behind me. This campaign reminded me that people care, even oceans away. Tab helped bring my dream to life with urgency, clarity, and so much heart. I’m extremely grateful.”

— Johnny Kalenga,

Founder of WeSkate Mongu



Campaign Assets:






What's Next:

We’re now exploring ways to support WeSkate Mongu’s long-term strategy through grants, brand development, and global partnership building. If you'd like to get involved, please leave us a message to help drive this mission forward: http://www.ieiagency.com/contact


Want A Campaign That Gets Results?



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