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Tab Wolod
Writer
IEI Founder & Brand Strategist
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Join date: May 27, 2025
Posts (11)
Jun 11, 2025 ∙ 3 min
🎙️ Just When You Thought Black History Month Was Over…
How We Built the Brand Behind “Just Black Talking”
Some projects start with a handshake. This one started with a movement. ✊🏾
Dr. Justin Black—a brilliant anesthesiologist, storyteller, and creative mind—launched the Just Black Talking podcast in response to the racial uprisings that followed the murder of George Floyd. He didn’t want to just watch history unfold—he wanted to create space for honest conversations about what it means to be Black in America, without the filters.
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May 31, 2025 ∙ 2 min
🎯 Branding vs. Marketing: Stop Confusing the Two
Branding vs. Marketing: Stop Confusing the Two
Let’s clear this up once and for all: Branding is who you are. Marketing is how people find out. Confusing the two is like mixing up your personality
Let’s be real—most people don’t start with a $10K marketing budget. They start with an idea…and a whole lotta hustle.
So if you’re sitting on a vision but stuck because your bank account says “Not Yet,” listen up: You don’t need money to get started. You need strategy, resourcefulness, and action.
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May 31, 2025 ∙ 2 min
💡 From Idea to Income: How to Build Your Brand On A Budget
From Idea to Income: How to Build Your Brand On A Budget
Let’s be real—most people don’t start with a $10K marketing budget. They start with an idea…and a whole lotta hustle.
So if you’re sitting on a vision but stuck because your bank account says “Not Yet,” listen up: You don’t need money to get started. You need strategy, resourcefulness, and action.
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