Your vision deserves a brand that can carry it. Brand strategy, identity and go-to-market support for founders and organizations building something worth paying attention to.
How can we help you?→
Choose what best describes your stage of business, or your brand and marketing needs.
Practical workshops for founders who need to solve what’s directly in front of them.
A professional brand, up to a 3-page website and launch content for local businesses and professional services.
A deeper brand system for founders and organizations building something bigger.
Ongoing strategy, content and implementation to keep your brand moving.
Who we are
WHO WE ARE IEI IS THE ENGINE THAT POWERS A FOUNDER’S IDEAS INTO INCOME + IMPACT. OUR MISSION Give mission-driven founders the clarity and structure to communicate their vision, build a brand around it, and move it into the marketplace. OUR VISION A world where founders turn meaningful ideas into sustainable brands without abandoning their values, voice, or vision.About IEI
Ideas 
Income + Impact
We help mission-driven founders and organizations turn ideas into clear brands, products, and services that generate real revenue and impact, starting with founders first.
Our philosophy
Your Brand Is A Being™
A brand is not something you put on a business. It is something you build from the inside out. It has an identity, a way of speaking, a set of beliefs, and a reason people stay. That is what we mean by a being.
For years, founders have been taught that branding starts with a logo, a website, or marketing. We believe it starts somewhere deeper.
- A logo is an expression of a brand.
- A website is an expression of a brand.
- Content is an expression of a brand.
But none of those things can tell you who the brand is.
In their words→
Self-published author and speaker, Baltimore
Brand Playbook™ participant
Brand Playbook™ participant
Like, you get it... I wasn’t sure how to even put this into words... So, you took it and ran with it. I really appreciate that.Founder, an events and workplace experience company
You know my brand better than I do.Founder, an apparel company
I love the questions that you sent me, because it made me think more deeply about my business, my ideas, and I felt like I could connect more with my brand.Founder, a beauty service business
A wealth of knowledge and experience. Tab helped me create a great fundraising campaign and provided support for rolling out marketing and social media strategies.LaQuida Chancey, equitable community developer and keynote speaker
Tab’s ability to execute quickly and at a high level is exceptional. She put together a comprehensive brand package with every detail we need to represent and communicate about our company.Amber N. Jones, co-founder, a start-up cooperative
