How We Built the Brand Behind “Just Black Talking” Some projects start with a handshake. This one started with a movement. ✊🏾 Dr. Justin Black—a brilliant anesthesiologist, storyteller, and creative mind—launched the Just Black Talking podcast in response to the racial uprisings that followed the murder of George Floyd. He didn’t want to just watch history unfold—he wanted to create space for honest conversations about what it means to be Black in America, without the filte

Branding vs. Marketing: Stop Confusing the Two Let’s clear this up once and for all: Branding is who you are. Marketing is how people find out. Confusing the two is like mixing up your personality Let’s be real—most people don’t start with a $10K marketing budget. They start with an idea…and a whole lotta hustle. So if you’re sitting on a vision but stuck because your bank account says “Not Yet,” listen up: You don’t need money to get started. You need strategy, resource

From Idea to Income: How to Build Your Brand On A Budget Let’s be real—most people don’t start with a $10K marketing budget. They start with an idea…and a whole lotta hustle. So if you’re sitting on a vision but stuck because your bank account says “Not Yet,” listen up: You don’t need money to get started. You need strategy, resourcefulness, and action.

You Don’t Have a Marketing Problem, You Have a Clarity Problem: Why your message isn’t moving your audience to action—and how to fix it. If you’ve been posting, running ads, trying “all the things” and still hearing crickets—the issue isn’t your marketing efforts...it could be your marketing strategy. But at the root of the matter, it’s the fact that no one really knows what you do, who it’s for, or why they should care. The #1 reason marketing flops? Lack of clarity

You Don’t Need a Logo, You Need a Strategy: Why your brand is stuck—and how to fix it. Let’s get one thing straight: A logo is not a strategy. It won’t grow your brand. It won’t generate leads. And if you dropped $500 on a logo or made a cool design from scratch with Canva but can’t clearly explain what you do, who you help, or why it matters—you didn’t invest in your business, you just bought or created a graphic. When the mission is this deep, the message has to hit just r

Brand Development Case Study: How We Helped E.A.S.E. Go From Vision to Voice When the mission is this deep, the message has to hit just right.

Brand Development Case Study: How We Amplified the Vibe to Life for Baltimore’s Premier Mobile Cigar Experience From concept to booking-ready—how we helped a bold solopreneur build a luxury cigar lounge brand that speaks volumes without saying a word.

Marketing Strategy Case Study: How a 3-Month Content Strategy Helped a Local Gym Boost Visibility and Community Engagement Increased Inquiries by Phone & Email • Highlighted Specialized Programs • Strengthened Online Presence

Marketing Strategy Case Study: How We Helped a Black-Owned Behavioral Health Practice Stay Visible, Connected & Growing Through Crisis

Campaign Rollout Case Study: Mission Possible Mongu From Baltimore to Zambia: How We Helped a Zambian Skateboarding Phenom Rally Global Support in Just 3 Weeks

Campaign Rollout Case Study: Smalltimore Homes How We Helped Smalltimore Homes Raise $10K for Black Business Month 2024