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The Spark: Ideas That Move Brands Forward
No fluff. No recycled advice. Just real talk, strategy, and mindset shifts to help you brand with purpose and build with profit. New posts weekly.
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Case Studies


🎙️ Just When You Thought Black History Month Was Over…
How We Built the Brand Behind “Just Black Talking”
Some projects start with a handshake. This one started with a movement. ✊🏾
Dr. Justin Black—a brilliant anesthesiologist, storyteller, and creative mind—launched the Just Black Talking podcast in response to the racial uprisings that followed the murder of George Floyd. He didn’t want to just watch history unfold—he wanted to create space for honest conversations about what it means to be Black in America, without the filte
Tab Wolod
Jun 113 min read
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✨Brand Development Case Study: How We Helped E.A.S.E. Go From Vision to Voice
Brand Development Case Study: How We Helped E.A.S.E. Go From Vision to Voice
When the mission is this deep, the message has to hit just right.
Tab Wolod
May 282 min read
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🔥Brand Development Case Study: How We Amplified the Vibe for Baltimore’s Premier Mobile Cigar Experience
Brand Development Case Study: How We Amplified the Vibe to Life for Baltimore’s Premier Mobile Cigar Experience
From concept to booking-ready—how we helped a bold solopreneur build a luxury cigar lounge brand that speaks volumes without saying a word.
Tab Wolod
May 282 min read
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📈 Marketing Strategy Case Study: How a 3-Month Content Strategy Helped a Local Gym Boost Visibility and Community Engagement
Marketing Strategy Case Study: How a 3-Month Content Strategy Helped a Local Gym Boost Visibility and Community Engagement
Increased Inquiries by Phone & Email • Highlighted Specialized Programs • Strengthened Online Presence
Tab Wolod
May 282 min read
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🧠Marketing Strategy Case Study: How We Helped a Black-Owned Behavioral Health Practice Stay Visible, Connected & Growing Through Crisis
Marketing Strategy Case Study: How We Helped a Black-Owned Behavioral Health Practice Stay Visible, Connected & Growing Through Crisis
Tab Wolod
May 283 min read
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🛹 Campaign Rollout Case Study: Mission Possible Mongu
Campaign Rollout Case Study: Mission Possible Mongu
From Baltimore to Zambia: How We Helped a Zambian Skateboarding Phenom Rally Global Support in Just 3 Weeks
Tab Wolod
May 283 min read
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🏠Campaign Rollout Case Study: Smalltimore Homes
Campaign Rollout Case Study: Smalltimore Homes
How We Helped Smalltimore Homes Raise $10K for Black Business Month 2024
Tab Wolod
May 272 min read
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