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🏠Campaign Rollout Case Study: Smalltimore Homes

Updated: 6 days ago

How We Helped Smalltimore Homes Raise $10K for Black Business Month 2024



🌍Client Snapshot:


Smalltimore Homes is a grassroots nonprofit in Baltimore committed to creating tiny homes and microshelters for the unhoused. With limited marketing bandwidth, they needed help launching a high-impact campaign for Black Business Month that could drive awareness, raise funds towards Smalltimore's tiny home model development, and solicit volunteers for upcoming initiatives.



🚧Identifying Our Clients' Needs and Challenges:


Smalltimore Homes had a compelling mission but limited visibility. For a successful campaign, our client needed:

CLIENT CHALLENGES

  1. Clear messaging to energize their base

  1. Strong campaign visuals and positioning

  1. A fundraising strategy that didn’t rely solely on grants



🔑Our Approach & Key Deliverables:

In this case, we worked closely with Smalltimore Homes Founder, LaQuida Chancey, to support the campaign strategy and campaign rollout including:


✔️ Campaign Strategy

  • Created a bold theme centered on “Sustainable Tiny Home Solutions for Eradicating Homelessness: Smalltimore Soar 2024"

  • Defined campaign and brand messaging

  • Defined target audiences: local donors, impact-driven partners, and funders


✔️ Content Creation

  • 4-week social media plan

  • 12 branded multimedia content pieces with engaging captions and calls to action

  • 1 long-form blog/article for the campaign page


✔️ Email & Press

  • Created text copy for 3 email blasts

  • Drafted press release for local media outlets


✔️ Coaching + Implementation

  • Guided the team on posting cadence

  • Real time strategic support



As A Result Of Working With Us, Our Client Experienced Big Wins:


✅ $10,000 raised in 4 weeks

 ✅ 8,000 views on Instagram

✅ 3 new strategic partnerships formed

✅ 200% increase in social media engagement

✅ Volunteer list grew by 25%




“This campaign helped us break through to new supporters and get real traction. The clarity in messaging and support from IEI made all the difference.”


— LaQuida Chancey, Founder, Smalltimore Homes



Campaign Assets:






What's Next:

We’re now working with Smalltimore Homes on long-term strategy, visual storytelling, and converting one-time donors into monthly supporter.


Want A Campaign That Gets Results?



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