🔥Brand Development Case Study: How We Amplified the Vibe for Baltimore’s Premier Mobile Cigar Experience

Tab Wolod
May 28
2 min read

Updated: Jun 6

From concept to booking-ready—how we helped a bold Black-owned business build a luxury cigar lounge brand that speaks volumes without saying a word.

🌍 Client Snapshot

Smoke Screen Mobile Lounge is a Black-owned mobile cigar lounge based in Baltimore, offering upscale, on-the-go luxury for private events, parties, and community experiences. As a one-of-a-kind business concept blending culture, class, and cigars—founder Anthony approached IEI to bring his vision to life through a bold, professional brand and digital presence.

🚧 Identifying the Challenge

When we first met Anthony, his business idea was already catching attention, but the brand lacked a cohesive foundation. The vision was clear, but the execution needed structure and visual storytelling.

Key Challenges included:

CLIENT CHALLENGES
No logo or brand identity to visually communicate the luxury experience
Needed clarity in messaging to match the founder’s voice and vibe
No web presence or booking infrastructure to handle client demand

🔑Our Approach & Key Deliverables:

We enrolled Smoke Screen in our VIP Brand Development Package—a top-tier experience designed to build magnetic brands from the inside out.

✔️ Brand Discovery & Messaging

90-Minute Strategy Session to clarify brand mission, voice, audience, and personality
Crafted key messaging, including:
- Mission Statement
- Brand Story
- Unique Value Proposition
- Brand Personality & Voice Guidelines

✔️ Visual Identity System

Full logo suite + alternate marks
Color palette + typography aligned with masculine luxury and sophistication
Brand elements and symbols that embodied boldness and mobility

✔️ Brand Applications

Designed a branded pitch deck to help secure event partnerships
Created custom Canva templates for content creation
Developed business card and one-pager designs

✔️ Website Design & Functionality

Built and launched www.smokescreenml.com
Integrated mobile-friendly booking features
Embedded newsletter opt-ins and automated inquiry emails
Optimized for SEO and smooth user navigation

🚀As A Result Of Working With Us, Our Client Experienced Big Wins:

The client walked away with more than just a logo—they walked into their brand with clarity, confidence, and pride. Their identity finally matched the quality of their experience.

✅ A bold, luxurious visual identity that reflects their vibe and value

✅ A fully functioning website with booking, email, and inquiry tools

✅ Branded collateral that gives a polished first impression

✅ A brand voice that feels authentic—and attracts the right audience

✅ More inquiries, more visibility, and more peace of mind as a business owner