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The Spark: Ideas That Move Brands Forward
No fluff. No recycled advice. Just real talk, strategy, and mindset shifts to help you brand with purpose and build with profit. New posts weekly.
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🎯 Branding vs. Marketing: Stop Confusing the Two
Branding vs. Marketing: Stop Confusing the Two
Let’s clear this up once and for all: Branding is who you are. Marketing is how people find out. Confusing the two is like mixing up your personality
Let’s be real—most people don’t start with a $10K marketing budget. They start with an idea…and a whole lotta hustle.
So if you’re sitting on a vision but stuck because your bank account says “Not Yet,” listen up: You don’t need money to get started. You need strategy, resource
Tab Wolod
May 312 min read
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💡 From Idea to Income: How to Build Your Brand On A Budget
From Idea to Income: How to Build Your Brand On A Budget
Let’s be real—most people don’t start with a $10K marketing budget. They start with an idea…and a whole lotta hustle.
So if you’re sitting on a vision but stuck because your bank account says “Not Yet,” listen up: You don’t need money to get started. You need strategy, resourcefulness, and action.
Tab Wolod
May 312 min read
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🧩 You Don’t Have a Marketing Problem, You Have a Clarity Problem
You Don’t Have a Marketing Problem, You Have a Clarity Problem: Why your message isn’t moving your audience to action—and how to fix it.
If you’ve been posting, running ads, trying “all the things” and still hearing crickets—the issue isn’t your marketing efforts...it could be your marketing strategy. But at the root of the matter, it’s the fact that no one really knows what you do, who it’s for, or why they should care.
The #1 reason marketing flops? Lack of clarity
Tab Wolod
May 312 min read
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💥 You Don’t Need a Logo, You Need a Strategy
You Don’t Need a Logo, You Need a Strategy: Why your brand is stuck—and how to fix it.
Let’s get one thing straight: A logo is not a strategy. It won’t grow your brand. It won’t generate leads. And if you dropped $500 on a logo or made a cool design from scratch with Canva but can’t clearly explain what you do, who you help, or why it matters—you didn’t invest in your business, you just bought or created a graphic.
When the mission is this deep, the message has to hit just r
Tab Wolod
May 312 min read
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