What Is Marketing Strategy?
Marketing Strategy is the blueprint behind your brand’s growth. It’s not just what to say—but when, where, and why.
At IEI, we design strategies that move with clarity and purpose. Whether you’re promoting a new service, hosting a community event, or increasing visibility in your city—we craft the steps to get you from idea to impact.
What's Included?
1
FOCUS AREA & STRATEGY
We break your strategy into actionable segments—local outreach, online visibility, press, social, and partnerships—so you know exactly where to focus your efforts for the biggest return.
We help you clarify your primary, secondary, and tertiary audiences, then guide you on how to position your offer or message for each group. This includes a CTA guide you can use across your social media, email, and website.
2
STRATEGY PLANNING TOOLS
You’ll receive a step-by-step marketing plan tailored to your business goals. Whether you're building momentum, launching a new service, or reconnecting with your community—we outline exactly what to do over 30, 60, or 90 days. We’ll map out a campaign or launch calendar—giving you clear themes, timing, and execution steps. From awareness to conversion, we help you turn strategy into action.
3
ONGOING SUPPORT
Want help making it happen? We offer post-strategy support like weekly check-ins and content plan reviews—so you’re not left guessing what to do next. Perfect for founders who need accountability or creative backup. Need a thought partner month-to-month? Our consulting includes live strategy sessions, content troubleshooting, and performance analytics to track what’s working (and what’s not). We help you pivot smarter and stay aligned with your brand goals.
This Is Ideal For You If...
Testimonials
“The strategy gave me so much clarity—I finally knew what to say and where to say it.”
— Carmen T.
Case Studies and Related Work
