🎙️ Just When You Thought Black History Month Was Over…

How We Built the Brand Behind “Just Black Talking”

Some projects start with a handshake. This one started with a movement. ✊🏾

Dr. Justin Black—a brilliant anesthesiologist, storyteller, and creative mind—launched the Just Black Talking podcast in response to the racial uprisings that followed the murder of George Floyd. He didn’t want to just watch history unfold—he wanted to create space for honest conversations about what it means to be Black in America, without the filters.

That’s how Just Black Talking was born.

We at IEI Agency came on board in Season 2, and what happened next was magic.

🤝 From Referral to Revolution

Justin was referred to us by a mutual connection while working with the team at Ginni Media. He had production support—but what he really needed was strategy, messaging, and a brand that matched the weight of his voice.

He brought the vision. He brought the soul. We brought the system, the language, the look, and the launch plan.

🧠 Full Brand Development, Rooted in Power

We didn’t just create a visual identity—we translated his lived experience, humor, intellect, and boldness into a brand that moved people.

✅ Brand Discovery + Creative Direction

✅ Messaging & Voice (Mission, Story, Tone, Unique Value Proposition)

✅ Logo, Color System, Typography, and Visual Mood

✅ Podcast and Website Cover Art & IG Templates

✅ Copywriting for website, bios, platform blurbs & episode intros

✅ Collaboration with the podcast team on rollout strategy

This wasn’t cookie-cutter branding. We created something textured, cultural, and alive—with just the right amount of attitude.

🎨 A Brand With Texture, Tone & Teeth

The brand messaging translated into a robust outward presence that turned heads and held space.

🎯 Designs were crisp, modern, and bold—mirroring his authority.

✍🏾 Captions were punchy, clever, and culturally nuanced.

🎤 His voice stayed intact—and amplified.

The IG feed hit with rhythm. The visuals had soul. The brand tone was like: “everyone is invited, just make sure you know the house rules."

Because that’s what Just Black Talking is all about.

📅 Launched: March 2022

Tagline: “Just when you thought Black History Month was over…”

Justin’s Gen X and millennial audience felt seen. We infused the brand with nods to the 80s and 90s—inside jokes, cultural cues, and story-driven captions that resonated with everyday Black Americans and the allies who love to listen.

🔊 Notable Guest Features Included:

🎨 Artist & Activist Aaron Maybin

🍽️ The Georgetown Butcher, Wendell Allsbrook…and a powerful lineup of voices worth hearing.

Listen to all episodes here: https://justblacktalking.com/

🧩 Strategy + Execution = Results

After our initial brand development, we supported Justin with:

• Weekly episode rollout coordination

• Content calendars & social media management

• Creative consulting

• Reels, audiograms, guest promo, and more

  
  

The results? Engagement. Shares. Growth. And most importantly—alignment.

The brand sounded like him. Looked like him. Felt like us.

🖤 Final Words

This wasn’t just a branding job. This was a cultural contribution.

To Justin—thank you for letting us run with your idea and turn it into something unforgettable. To anyone reading—if you’ve got a mic, a message, or a mission, IEI is here to make sure your brand does it justice.

🚀 Ready to build something that moves people? Book your Brand Strategy Call

We don’t just design brands. We bring visions to life—with clarity, texture, and purpose.