✨Brand Development Case Study: How We Helped E.A.S.E. Go From Vision to Voice

Tab Wolod
May 28
2 min read

Updated: Jun 6

When the mission is this deep, the message has to hit just right.

🌍 Client Snapshot

E.A.S.E. (Ecosystem Awareness Solutions for Equity) is more than a name—it’s a movement. Born from the urgent need to reclaim narrative power and build systems of equity from the ground up, E.A.S.E. is a data sovereignty and community-first initiative designed to empower intentionally disinvested communities.

With a three-part model—a member-led cooperative, a tech platform, and data-driven services—E.A.S.E. helps grassroots organizers, institutions, and funders align around real-time, community-led solutions. From systems change to shared ownership, E.A.S.E. is where bold ideas meet measurable impact.

🚧 Identifying the Challenge

Before working with IEI, The E.A.S.E. Collective had vision in abundance—but lacked the visual and verbal language to match. There was no brand identity, no unified story, and no anchor point for partners, funders, or collaborators to rally around.

Key Challenges included:

CLIENT CHALLENGES
No brand voice or messaging to unify the vision
Difficulty articulating complex systems-change work in accessible ways
No visual identity or tools for outreach and fundraising
Lack of clarity for engaging new members or securing early support

🔑Our Approach & Key Deliverables:

We built the entire brand from scratch—from language to visuals to implementation.

✔️ Brand Strategy & Messaging

Mission, UVP, brand story, and tone of voice
Positioning for partners, funders, and grassroots orgs
Clarified purpose through frameworks and messaging guides

✔️ Visual Identity & Design System

Logo system, typography, and color palette
Custom icons, brand elements, and layout suggestions
Style guide for consistency and clarity

✔️ Foundational Brand Assets

Internal brand brief to onboard collaborators
Overview deck to secure buy-in and funding
Graphic design templates

✔️ Strategic Implementation Support

Coaching and consulting on roll-out strategy
Support preparing for funder conversations and info sessions
On-call copywriting and brand clarity support

🚀As A Result Of Working With Us, Our Client Experienced Big Wins:

The E.A.S.E. Collective finally had the words, visuals, and confidence to lead boldly—and rally others around a powerful cause.

✅ Full brand system built from scratch

✅ Messaging that moved people to listen, care, and take action

✅ Strategy to speak to both grassroots and institutional audiences

✅ Tools to communicate a complex mission with ease and impact

✅ The clarity and courage to take up space in rooms that once felt out of reach

“Working with IEI gave our vision voice. We had all the pieces—but Tab helped us weave them together into a brand that feels rooted, radical, and ready to be seen. We now have the confidence and clarity to take this movement to the next level.”

— The E.A.S.E. Collective

Campaign Assets:

What's Next:

With the brand foundation in place, E.A.S.E. is launching its tech platform—a space for cooperative data sharing, sensemaking, and impact mapping. As a founding member, Tab and the IEI team will continue supporting community awareness, outreach strategy, and storytelling that helps E.A.S.E. scale with integrity and intention.